Reputation is vital to leadership.

Build your reputation from the inside out — by knowing yourself, your values, your skills and your expertise.

Author, Speaker, Advisor

Charlotte Otter is an author, speaker and advisor. Having worked in large companies, including leading global communications teams, she now advises a wide range of clients on reputation, change communications and building effective communications teams.

With global experience in companies such as SAP and Anglo American, and clients ranging from BASF and Siemens to smaller start-ups, Charlotte is acutely sensitive to the needs of global audiences and crafting stories and messaging that lands.

In a world of wall-to-wall digital noise, it is stories and our humanity that break through.

Author

Charlotte is the author of two novels and her first business book We Need New Leaders will be published in June 2025.

The book sits at the intersection of reputation, leadership and diversity and is based on novel research that she conducted as part of an MSc programme in Change Leadership at HEC Paris and Oxford Saïd Business School as well as over 40 interviews with leaders from diverse backgrounds.

Speaker

Charlotte is available as a public speaker and moderator, and her most recent keynote at the Global Marketing Summit in Istanbul was on ‘The Marketer of the Future – Telling Genuine Stories to Inspire Audiences.’

Advisor

As an advisor, Charlotte works in two main ways: one-to-one with executives helping with positioning, reputation management and thought leadership and as a mentor to new and upcoming communications teams.

Why Reputation Matters

While building a personal brand is important, reputation goes two ways. It is what we say about ourselves, but also what others say about us. Reputations are built based on expertise and character but also the ability to provide context in a confusing and challenging world.

Charlotte works directly with executives to define their expertise, credibility and passion, and from there to create content pillars for a thought leadership strategy.

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Speech Bubbles

Writing at the intersection of reputation, leadership, diversity and culture.

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What people say…

“Charlotte's consulting really changed the game for us”

In a multilevelled change project Charlotte advised us on two fronts: Mentoring and coaching the communications function into becoming an effective, professional unit and designing a substantial thought leadership programme. We enjoyed working with Charlotte over a period of 18 months — her consulting really changed the game for us.
Martin Back, CEO BASF Forward AM
“Charlotte's services are an invaluable asset.”

Having Charlotte on our Senior Advisory Board as we set up our business has been a significant advantage.
Her experience in advising on our communication strategy and plans, which align seamlessly with our business strategies, was exceptional. What sets her apart is her ability to create tailored storytelling and breakthrough narratives, both at a corporate and personal level.
She also helped us navigate through change processes and topics related to potential reputational risks. Her services are an invaluable asset, and her contributions have had a tangible impact.
Tanja Eigenmann, Partner and Co-Founder FutureWear Group
“I cannot overemphasize the positive impact of Charlotte's guidance.”

I wholeheartedly endorse Charlotte as an invaluable resource for fellow CEOs and industry leaders seeking to establish a compelling online presence.
Upon transitioning into my role from a financial background, my experience in cultivating an online persona was limited.
Charlotte proved instrumental in refining our communication strategy, tailoring it to accommodate my demanding schedule. She adeptly crafted a straightforward, step-by-step plan for enhancing my presence on LinkedIn, instilling the confidence needed to effectively convey our message.
Even a year after our collaboration, Charlotte consistently extends her support, regularly checking in on the progress of my online presence and providing ongoing tips and motivation. I cannot overemphasize the positive impact of her guidance.
Nic Mudaly CEO BCP
“Charlotte is a brilliant communicator”

I have had the pleasure of working with Charlotte over the years. She is a brilliant communicator who knows what it takes for communication to achieve its desired impact. She is someone who magically balances empathy with people and a tough-minded focus on the task at hand.
Mark Irvine, Director of Thought Leadership, DNV
“I’ve leaned on Charlotte many times for sage advice and smart communications guidance”

As a technology leader, I’ve leaned on Charlotte many times for sage advice and smart communications guidance.
Charlotte's experience at the intersection of technology, communications, change and leadership will help others manage the multiple changes our industry is undergoing.
Sindhu Gangadharan MD, SAP Labs India
“Charlotte’s approach to communication strategy is extremely effective…”

…her background as a former journalist and a novelist means her approach to communication is always centred around the protagonist and the audience.
Charlotte brought in a very inspiring and transformative style to executive communications. In many ways she laid the foundation for executive comms at SAP in a style that was so effective that it was adopted across the company.
Her versatile consultative style and the ability to formulate a strategy around communication across a spectrum of themes from customer events to large org transformation led her to drive SAP‘s global internal comms, where she excelled.”
Sameer Verma, GM, Head of Products, Dynamics 365 AI ERP at Microsoft